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Osprey LondonFor this integrated campaign, both the commercial and press work had to convey the sumptuous quality, texture and grain of the leather used by Osprey to produce their classic collection. This called for meticulous lighting and close-up camera work.
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SwarovskiAnother example of print and the moving image working seamlessly together. Moving images are becoming increasingly used by various brands. But a great deal of this work isn’t integrated with print work. While established brands can afford to take this approach, we feel that those names that aren’t ingrained in the public consciousness need to concentrate their efforts on creating synergy - as this integrated campaign fo Swarovski amply demonstrates.
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FontanaThis film for Fontana handbags manages to convey the brand’s extensive product range through editing and choreography to music and sound effects of waves lapping against the shore. The techniques used create a mesmerising and sophisticated product display that reflects the diversity and elegance of the product range. Similarly, the press execution reflects the essence of the brand with a double page spread that combines a still life with a lifestyle shot. While the still life of the bag on the left has been cut out and given a different dimension on a flat background, the lifestyle image has movement, giving an element of reality and atmosphere. Both support and enhance the brand’s positioning through sophistication and elegance. |
Nike |
Nike is well known for its lightweight, waterproof running shoes designed with advanced cushioning for comfort. So we wanted to capture these brand attributes with an image that possessed the energy and effervescence of the brand. In doing so, we constructed a multi-image composite and employed fast synchronised flash systems. In this way, we were able to capture each separate element including the spray of water and the all-important reflection of the trainer’s sole.
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Vogue PelleThis short film was commissioned exclusively for Vogue Pelle to promote the Fabiana Filippi collection. Meticulously shot in black and white, the camera pans around a model as she walks towards us, and we get to appreciate the cachet and quality of the Fabiana Filippi label.
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UmanThis film for Uman employs the use of dummies and allows us to demonstrate the quality and extensive range of gentleman’s outfits while focusing on the detail of the weave of the fabric below the neckline. Executed in a sophisticated manner, this approach helps to cement the Uman brand image and its place in a competitive market.
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XacusXacus has been manufacturing shirts since 1956. The first of these two campaigns adopts a conventional, classical approach, showing us a group of models wearing our shirts, and a close up of the shirt’s fabric. The composition and elegance of the imagery help to literally show us the quality while also bolstering the brand’s image.
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Garrard |
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Barker |
La PerlaFounded by master corset maker Ada Masotti in 1954, La Perla has grown to become one of the world’s best known luxury lingerie brands. To create a sensuality for this renowned brand of sensual luxury lingerie and to encapsulate La Perla’s feminine brand values, this global campaign relied on the use of soft, natural light.
In contrast, the later campaign used photographic lighting to capture a similar mood, while also coming in close to feature the detail of the silk stockings. The look and feel for La Perla has to differentiate the brand from all others. And because La Perla is a truly global brand, we wanted to create a strapline that would be understood internationally. Hence: La sensualite. La lingerie. La Perla. |
Rolex |
GucciFounded by Guccio Gucci in Florence in 1921, Gucci has become a massive Italian luxury brand renowned for its style. In 2008 it generated €4.2 billion in revenue, and today is Italian’s highest-selling luxury brand.
We wanted to create a vintage looking and slightly cheeky campaign for Gucci’s stylish photochromic sunglasses by using subtle lighting to highlight the style and beauty of these designs that Gucci is renowned for. Photochromic lenses change from virtually clear to very dense shades in a matter of seconds, so to convey both the practicality and sexiness of Gucci’s photochromic eyewear we alluded to the risqué novel Fifty Shades of Grey by E L James by including the line: Over fifty shades of grey. |
MaloEstablished in 1972 in Florence by brothers Alfredo and Giacomo Canessa, Malo is an Italian luxury brand of cashmere. Its collections are seasonal and distributed through a direct sales network including Malo stores and selected department stores worldwide.
These press ads created for Malo convey the quality and softness of Italy’s finest cashmere and woollen garments that utilise the whitest goat hair and the longest and finest fibres. Our task was to show the fine details close up along with the extraordinary quality of the weave that the Malo brand stands for. |
Nicoletta RuggieroNicoletta Ruggiero wanted to raise its profile in the luxury clothing sector.
To do so, this classy luxury womenswear brand employed the services of international supermodels Linda Evangelista and Helena Christensen to promote the brand’s high end product line and the label’s timeless appeal. |
Ballantyne CashmereThis Scottish luxury cashmere brand founded in 1921 is run by the visionary designer, stylist and entrepreneur Fabio Gatto.
To raise Ballantyne’s profile, this press campaign employed the high profile model and actress Lily Cole who starred in Terry Gilliam’s fantasy film The Imaginarium of Doctor Parnussus in 2009. |
Piazza SempioneThis press campaign for this well known Italian brand reflects the company’s sophisticated materials and sartorial working methods through clever art direction and a sense of energy. All of which pay homage to the iconic imagery of photographer Irving Penn and classic fashion editorials.
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TrussardiNow in its fourth generation, the Trussardi family enhanced its aftershave brand by using a supermodel to promote its brand.
This exclusive and distinguished brand boasts a diverse product range including clothes, accessories and perfumes, and has a tradition of using supermodels to accentuate its brand values. |
AgnonaThe formidable styling and exquisite textiles are captured in this layout for this iconic Italian brand that has stood for sophisticated elegance since 1953. Over this period the company has captured its audience by a ‘designer driven’ approach that has created a look that is feminine, pure and relaxed - and deeply chic. Brand values that are embraced by this campaign..
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MonclerKnown for its down jackets and sportswear, Moncler began life in the 1950s manufacturing tents and sleeping bags for the Alpine slopes.
Today it has become the epitome of innovation, performance and luxurious style. Having honed its craft of designing outer garments for the extremes of the slopes, Moncler has become one of the world’s most coveted lifestyle brands synonymous with practical and beautifully designed clothes for outdoor living. It’s a brand positioning that's fully supported and promoted by this campaign. |
Folli Follie |
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Lardini commercial This video for Lardini features a man and a woman on a Trans - Siberian railway journey. Though the dramatic landscape doesn’t change hugely, their respective outfits do
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KamposThis video made by Emanuela Bortolotti was created by using stop-motion animation and was completely hand-drawn.
We wanted to convey the fact that Kampos swimwear is made with recycled materials from the Mediterranean Sea. While the man’s swimwear is made from plastic bottles recovered from the Mediterranean, the woman’s swimwear is made from fishing nets recovered from the sea. |
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